Formerly known as ‘Aussie Pride’ this was a re-branding project with the objective to increase sales through improved packaging for their badge. Wear the Wattle is part of the Rotary Club of Canterbury and is a project that donates 100% of its proceeds to several causes, including but not limited to disaster relief Australia and the eradication of Polio.

This was inspired by natural Australian plants, specifically the wattle that is on the pin itself. The card design is memorable and charming – giving people the option to keep it even after the pin has been removed.